Privacy policy

Last Updated: [10 October, 2025]

1. Introduction
ShoesEpic (“we,” “us,” or “our”) operates this online store and website, providing you with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, make purchases, or interact with our Services. This policy is designed to comply with applicable privacy laws, including GDPR, CCPA/CPRA, and Google Merchant Center policies.

2. Information We Collect
We may collect the following categories of personal information:

• Contact Information: Name, billing/shipping address, email address, phone number

• Payment Information: Credit/debit card details (processed securely through payment gateways), transaction history

• Account Information: Username, password, purchase history, preferences

• Device/Technical Information: IP address, browser type, operating system, device identifiers

• Usage Data: Pages visited, products viewed, cart activity, referral sources

• Communications: Customer service inquiries, feedback, reviews

3. How We Collect Information

• Directly from you when you create an account, make purchases, or contact us

• Automatically through cookies and similar technologies

• From third-party services (e.g., payment processors, analytics providers)

4. How We Use Your Information

• Process and fulfill your orders, payments, and returns

• Provide customer support and communicate about your orders

• Personalize your shopping experience and recommend products

• Improve our website, products, and services

• Comply with legal obligations and prevent fraud

• Send marketing communications (with your consent where required)

5. Legal Basis for Processing (EEA/UK Residents)
We process your personal data based on:

• Performance of contract (order fulfillment)

• Legitimate interests (website improvement, fraud prevention)

• Consent (marketing communications)

• Legal compliance

6. Data Sharing and Disclosure
We may share your information with:

• Service Providers: Payment processors (Stripe, PayPal), shipping carriers, hosting providers

• Business Partners: Marketing and analytics partners (with appropriate safeguards)

• Legal Authorities: When required by law or to protect our rights

• Business Transfers: In connection with mergers, acquisitions, or asset sales

We do not sell your personal information to third parties.

7. International Data Transfers
Your information may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses (EU/UK transfers)

• Adequacy decisions

• Other lawful transfer mechanisms

8. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for data transmission

• Secure payment processing

• Regular security assessments

• Access controls and authentication

However, no system is completely secure, and we cannot guarantee absolute security.

9. Data Retention
We retain your personal information only as long as necessary for:

• Fulfilling the purposes outlined in this policy

• Complying with legal obligations (e.g., tax, accounting requirements)

• Resolving disputes and enforcing agreements

10. Your Rights and Choices
Depending on your location, you may have the following rights:

• Access: Request a copy of your personal information

• Correction: Update or correct inaccurate information

• Deletion: Request deletion of your personal information

• Portability: Receive your data in a structured, machine-readable format

• Opt-Out: Unsubscribe from marketing communications

• Restrict Processing: Limit how we use your information

• Object: Object to certain processing activities

To exercise these rights, contact us at support@shoesepic.com. We will respond within 30 days and will not discriminate against you for exercising your rights.

11. Cookies and Tracking Technologies
We use cookies and similar technologies to:

• Remember your preferences and shopping cart

• Analyze website traffic and performance

• Provide personalized advertising (with consent where required)

You can manage cookie preferences through your browser settings.

12. Google Merchant Center Compliance

• We collect and process order information in accordance with Google’s policies

• We maintain accurate product information, pricing, and availability

• We comply with Google’s prohibited content and misrepresentation policies

• We provide clear shipping, return, and contact information

13. Third-Party Services
Our website may contain links to third-party services. This Privacy Policy does not apply to those services. We encourage you to review their privacy policies before providing any information.

14. Children’s Privacy
Our Services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

15. Policy Updates
We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website with a new “Last Updated” date.

16. Contact Information
For privacy-related inquiries or to exercise your rights, contact:

ShoesEpic
182 High Street North
London, ENG, E6 2JA, GB
Email: support@shoesepic.com

17. Complaints
If you have concerns about our privacy practices, you may lodge a complaint with your local data protection authority. For EEA residents, find your authority here: https://edpb.europa.eu/about-edpb/about-edpb/members_en